The story of denim branding told by self-confessed denim geek, Nick Williams. He is amongst the worldwide army of denim heads, but his passion for denim (especially for denim branding) stemmed from his tenure as a graphic designer (and then later head of graphics) for Levi’s® Europe. He specialized in recreating artwork from original vintage labels and hardware this involved countless trips to Levi Strauss & Co. archive in San Francisco, enthusiastically studying original pieces and carefully creating new artwork and the reproduction of garments for the LVC ( Levi’s® Vintage Clothing ) collection.
This attention to detail is the premise of the book. Nick will be breaking down each denim branding element piece by piece with rich photographic content and fascinating back stories about their existence and evolution. Photographed elements will be the cream of the denim branding crop, special paper and hardware pieces that are rare or beautifully designed and curated. Sourced worldwide from denim brands and collector archives.
For this history of denim branding. Nick and his wife Jenny have worked with the historical archive departments of Levi’s®, Lee Jeans, Wrangler, Cone Mills and traveled to Greensboro North Carolina, Kansas City and San Francisco to photograph archives and collections included in the book as well as working with contemporary denim brands like Denham the Jeanmaker, Diesel, Rogue Territory, Dawson Denim, Kings of Indigo, Endrime, Evisu, East Dust, Butcher of Blue, Telleson, W. H. Ranch, Son of a Stag, Carhartt, Sugar Cane, Left Field & Iron Heart. Nick's book will not only feature denim brands but also their suppliers who are such an important part of the history of denim branding such as Scovill Buttons Est. 1802 and Talon Zippers Est. 1893.