Made from leather or cloth, this is one of the most iconic elements of denim branding. Possibly dating from as early as the 1870s, the ‘Patch’ has been branded with typography and imagery to convey a denim brand’s story and identity. There are over 40 examples of vintage patches from Levi Strauss & Co., Wrangler and Lee Jeans as well as contemporary brands such as Loren Manufacturing, Butcher of Blue and Evisu.
This image” Dawson Denim leather patch. Courtesy of Dawson Denim.